Whitsitt Enterprises has built our business success on a delicate balance between hard work and talent, insight and persuasion, instinct and knowledge. Combining the proven expertise and experience of Bob Whitsitt, the former NBA Executive of the Year and one of the most respected executives in professional sports, and Jan Sundberg Whitsitt, a lawyer with extensive negotiation and management experience in business, sports, and broadcasting, Whitsitt Enterprises is uniquely positioned to help your company achieve success.

Enterprises, LLC
tel. 425.453.0773
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“Whitsitt has documented he has the guts to be different. Refreshingly so. He has established he’s unafraid to think in opposition of his peers, and substantiated he’s prepared to take a calculated risk for the sake of the team, even though his career is very much on the line. Not since Boston’s Red Auerbach was beating his counterparts off every dribble, has a management type exhibited such individuality.”

Peter Vecsey
Sports Columnist
USA Today

Jan Sundberg Whitsitt Profile

Jan Whittsitt PhotoJan Sundberg Whitsitt launched her career in marketing and public relations as the first woman Staff Director at the Yale Alumni Fund in 1974. After graduating from law school in 1978, she began as a lawyer with the Wall Street firm Winthrop, Stimson, Putnam & Roberts. She then moved on to the Business and Legal Affairs Department at ABC Sports, where she negotiated the network contracts for both the 1984 Summer and Winter Olympics.

Whitsitt has since gained extensive experience throughout a successful career in sports media and marketing, and business development. After a stint at KOMO-TV as a reporter, she wrote the marketing plan for the 1990 Goodwill Games. As the vice president of marketing and broadcasting for the Seattle Supersonics, she increased revenue sponsorship by 500 percent.

She is the co-founder of the gift manufacturing company Lavender Heart Botanicals, and has served on the advisory board for the Hart Marx Corporation, maker of Bobby Jones golf apparel for women.Jan has served as Adjunct Professor at Seattle University's Graduate Program in Sports Administration and Leadership. She is a former Trustee for the Seattle Foundation and former Advisor to the Austin Foundation's Youth & Fitness Programs. In 2005 she was awarded the Community Champion Award by the Austin Foundation.

Jan graduated from Yale University Summa Cum Laude and Phi Beta Kappa. She received her law degree from the University of Virginia.