Whitsitt Enterprises has built our business success on a delicate balance between hard work and talent, insight and persuasion, instinct and knowledge. Combining the proven expertise and experience of Bob Whitsitt, the former NBA Executive of the Year and one of the most respected executives in professional sports, and Jan Sundberg Whitsitt, a lawyer with extensive negotiation and management experience in business, sports, and broadcasting, Whitsitt Enterprises is uniquely positioned to help your company achieve success.

Enterprises, LLC
tel. 425.453.0773
Fax 425.454.4848

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“The man does his due diligence. He knows your guy inside and out, and when you sit down to negotiate, you can’t snow him. At the same time, he’s able to have a real relationship with the players. That’s rare, especially in professional basketball.”

Tony Dutt
Sports Agent


Whittsitt PhotoBob Whitsitt negotiated his first $1 million contract when he was just 24 years old. In the more than 25 years since then, he has pulled off some of the most creative deals in modern sports history and earned a reputation as one of the savviest negotiators in any business. He has regularly negotiated contracts valued in the tens of millions of dollars and he was the architect of the deal that enabled Paul Allen to acquire the Seattle Seahawks.

A supreme strategist, Whitsitt has negotiated successfully with agents, business owners, public officials, advertisers, and sports league officials. The key to his success: relentless hard work and preparation, a talent for building relationships, a knack for recognizing the angles no one else can see, and an instinct for taking the right risk at the right time. Those are skills that apply to any negotiation in any industry.

At ABC sports, Jan Whitsitt handled a wide variety of negotiations ranging from acquiring exclusive television rights to such diverse events as the Olympics, the Australian Open and NCAA Football. She also negotiated talent agreements for on-air and production personalities. As V.P. of the Seattle Supersonics, she negotiated everything from sponsorship packages to arena food and beverage contracts.

Together, the Whitsitts offer the ideal combination of abilities and experience needed to help your company achieve its goals at the negotiating table.